Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step.
Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work.
Learn how to run this exercise yourself, and hear Wujec’s surprising insights from watching thousands of people draw toast.
About Tom Wujec
Tom Wujec (born July 14, 1959) is the author and editor of several books, a Fellow at Autodesk, an adjunct professor at Singularity University, a multiple TED Conference speaker and a pioneer in the emerging practice of business visualization.
Background and career
Born in Winnipeg, Canada, Tom Wujec graduated from the University of Toronto with degrees in Astronomy and Psychology. Starting in 1983, he worked as a writer, lecturer, and producer at the McLaughlin Planetarium and in 1989 became a creative director at the Royal Ontario Museum, Canada’s largest cultural institution, where he produced a wide variety of large scale interactive exhibits.
After leaving the public sector in 1996, Tom joined Alias Wavefront, a Canadian computer graphic company to lead a variety of marketing, sales, product management and consulting functions. Tom helped bring several products to market, including Autodesk Maya and SketchBook Pro.
In 2006, Tom joined Autodesk as a Fellow, where he currently charts long-term strategy, introduces disruptive technologies and facilitates innovation practices internally as well as for leadership teams serving the Architecture, Engineering, Construction, Manufacturing and Entertainment Industries.
Over the past decade Tom has delivered over 200 keynotes, presentations and workshops to a wide range of organizations on the subjects of innovation, creativity, and technology disruption. He has developed a facilitation practice incorporating visualization, rapid prototyping and business mapping and has applied it to financial, manufacturing, energy, entertainment industries as well as non-profit organizations.