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The Lean Approach: Getting Out of the Building: Customer Development #custdev #lean #leanstartup

Founders who seek early contact with customers gain insights into customer needs that are invaluable in the vital development stages of a startup. Steve Blank explains how startups can do this in this video.
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Founders who seek early contact with customers gain insights into customer needs that are invaluable in the vital development stages of a startup. Steve Blank explains how startups can do this in this video.

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About BusinessModelStories.com

Peter Keates is an entrepreneur, author and speaker on the topic of Business Model Innovation. President at Placesquare, a company providing information & resources on several niche markets. Founder & CEO Onopia a leading consulting boutique in Business Model Innovation. He is certified in General Management & Strategy from ESCP-Europe, and certified facilitator in LEGO© SERIOUS PLAY© method by Rasmussen and Ecole Centrale Paris .

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