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The Lean Approach: Customer Acquisition and Archetypes #custdev #leanstartup #acquisition

Now the question is, how do you acquire customers? Customer acquisition is the first part of the cycle of selling customers -- getting customers. Archetypes can help you figure out where to find them.
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Now the question is, how do you acquire customers? Customer acquisition is the first part of the cycle of selling customers — getting customers. Archetypes can help you figure out where to find them.

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About BusinessModelStories.com

Peter Keates is an entrepreneur, author and speaker on the topic of Business Model Innovation. President at Placesquare, a company providing information & resources on several niche markets. Founder & CEO Onopia a leading consulting boutique in Business Model Innovation. He is certified in General Management & Strategy from ESCP-Europe, and certified facilitator in LEGO© SERIOUS PLAY© method by Rasmussen and Ecole Centrale Paris .

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