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Science Of Persuasion

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Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

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Peter Keates is an entrepreneur, author and speaker on the topic of Business Model Innovation. President at Placesquare, a company providing information & resources on several niche markets. Founder & CEO Onopia a leading consulting boutique in Business Model Innovation. He is certified in General Management & Strategy from ESCP-Europe, and certified facilitator in LEGO© SERIOUS PLAY© method by Rasmussen and Ecole Centrale Paris .
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