How To Create A Customer Journey Map #customerjourney #designthinking #innovation #userxp
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Moments of Truth – Moments that matter #customerjourney #designthinking #innovation

Every organization is required to interact with their customer. These interactions are called Moments of Truth and they are critical to customer and organizational success.
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Every organization is required to interact with their customer. These interactions are called Moments of Truth and they are critical to customer and organizational success. Yet many of them are not really necessary and the ones that are could be significantly improved.

Recognizing, understanding and dealing with them appropriately, not only from a tactical point of view but more importantly from a strategic one, is critical to creating long term organizational viability.

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About BusinessModelStories.com

Peter Keates is an entrepreneur, author and speaker on the topic of Business Model Innovation. President at Placesquare, a company providing information & resources on several niche markets. Founder & CEO Onopia a leading consulting boutique in Business Model Innovation. He is certified in General Management & Strategy from ESCP-Europe, and certified facilitator in LEGO© SERIOUS PLAY© method by Rasmussen and Ecole Centrale Paris .

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