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Entrepreneurs and innovation the myth of the idea – Fernando Trias de Bes #entrepreneur #innovation #myth

Entrepreneurs and innovation: The myth of the idea - The idea of the entrepreneur, does it have to be innovative? - The secret of an idea is for it not to be secret - From the idea to the shape of the idea - From the shape of the idea to the business model
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Entrepreneurs and innovation: The myth of the idea
– The idea of the entrepreneur, does it have to be innovative?
– The secret of an idea is for it not to be secret
– From the idea to the shape of the idea
– From the shape of the idea to the business model

About Fernando Trias de Bes:
Born in Barcelona in 1967, he studied Business Administration and an MBA at ESADE and the University of Michigan. His area of ​​expertise is Marketing and Innovation, which he lectures on at ESADE. However, for several years, he has spent most of his time writing essays and fiction. Translated into over 30 languages​​, he is author of 11 books, including Marketing lateral (2003), La buena suerte (2004), El vendedor de tiempo (2005), El libro negro del emprendedor (2007) and El hombre que cambió su casa por un tulipán (2009) and Winning at Innovation: The A-F Model (2011), recently published in collaboration with Philip Kotler, who he also worked with on Marketing lateral.

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About BusinessModelStories.com
Peter Keates is an entrepreneur, author and speaker on the topic of Business Model Innovation. President at Placesquare, a company providing information & resources on several niche markets. Founder & CEO Onopia a leading consulting boutique in Business Model Innovation. He is certified in General Management & Strategy from ESCP-Europe, and certified facilitator in LEGO© SERIOUS PLAY© method by Rasmussen and Ecole Centrale Paris .
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