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Entrepreneurial Selling: The Story Matrix #entrepreneur #selling #storytelling @craigwortmann @SalesEngine

Having the right story — the one that creates context, has an impact in that meeting, and creates a magnet by which you can draw people toward you — can make the difference between winning and losing a deal.
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Having the right story — the one that creates context, has an impact in that meeting, and creates a magnet by which you can draw people toward you — can make the difference between winning and losing a deal. You have to have them.

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About BusinessModelStories.com

Peter Keates is an entrepreneur, author and speaker on the topic of Business Model Innovation. President at Placesquare, a company providing information & resources on several niche markets. Founder & CEO Onopia a leading consulting boutique in Business Model Innovation. He is certified in General Management & Strategy from ESCP-Europe, and certified facilitator in LEGO© SERIOUS PLAY© method by Rasmussen and Ecole Centrale Paris .

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