About us

BusinessModelStories.com is a source for news, information and resources about Business Model, Innovation, Design Thinking, LeanStartup.

Peter J. KeatesBusinessModelStories.com is owned by Placesquare SAS. Founded in 2013, Placesquare is headquartered in Chevreuse, near Versailles and Paris, France.
Peter Keates
President Placesquare SAS & CEO BusinessModelStories.com  : Linkedin

Current activities :

  • President at Placesquare, a company providing information & resources on several niche markets,
  • Author and speaker on the topic of Business Model Innovation,
  • Facilitator in Strategy with Executive Committee Team and Management Committee Team,
  • Doing research on the Customer Value Proposition & Value Pricing applied to Business Model Innovation.

Specialties: General Management & Strategy, Real Time Strategy, Marketing, Blue Ocean Strategy, Business Model Innovation, Design thinking, Customer Development process, Customer Value Proposition (CVP), Value Pricing.

Hosting : 1&1 Internet


We cannot solve our problems with the same thinking we used when we created them. Albert Einstein

Fonts by Google Fonts. Icons by Fontello. Full Credits here »
Do you like BusinessModelStories.com ? Do you like our selected video on entrepreneurship, business model innovation, lean startup & customer development, creativity and design thinking ? Share our content if you want to see more videos !